Philocaly Hair Rebrand
As a key contributor to the Philocaly Hair rebrand, I helped redefine the brand's identity and ensure a seamless connection with its audience. Through branding, creative storytelling, and strategic campaign execution, I helped Philocaly Hair successfully launch their rebrand and elevate their presence in the luxury hair extension market.
Campaign Development for Brand Launch
Designed and executed campaigns to introduce the rebrand, creating compelling content and visuals that celebrated the refreshed identity while fostering excitement and trust among customers.
Creative Direction for Photoshoots
Directed lifestyle photoshoots to bring the new brand identity to life, focusing on candid, real-life scenarios that showcased the versatility and beauty of Philocaly extensions.
Logo Transition Strategy
Designed and executed campaigns to introduce the rebrand, creating compelling content and visuals that celebrated the refreshed identity while fostering excitement and trust among customers.
Content Creation
Produced blogs, social media content, and product descriptions that educated and engaged both customers and stylists, reinforcing Philocaly’s position as a leader in the hair extension industry.
Branding & Message
Crafted a unified brand voice and messaging strategy that captured Philocaly’s sophisticated yet approachable tone across all platforms.
